Demographic Targeting
Target the right customers based on household income, age, property value, and other demographic factors
Find Your Ideal Customers
Not all customers are created equal. Demographic targeting allows you to focus your marketing efforts on properties and households that match your ideal customer profile. Whether you're targeting high-income neighborhoods, specific age groups, or property types, our demographic data helps you market smarter.
Stop wasting marketing dollars on prospects who can't afford or don't need your services. With demographic targeting, you can ensure your message reaches the right audience every time.
Available Demographic Filters
Household Income
Target properties by estimated household income ranges to match your service price points
Property Value
Filter by estimated property value to find high-value homes or specific market segments
Home Age
Target older homes for renovation services or newer homes for premium maintenance
Household Size
Find families with children or empty nesters based on your service needs
Owner vs. Renter
Target property owners who make maintenance decisions or renters for specific services
Lot Size
Filter by property lot size for landscaping, lawn care, and outdoor services
How It Works
Define Your Target Profile
Select the demographic criteria that match your ideal customer
Choose Your Service Area
Specify zip codes, cities, or custom geographic boundaries
We Match Properties
Our system identifies all properties that meet your demographic criteria
Start Marketing
Receive your targeted list with addresses and contact information
Real-World Examples
Premium Lawn Care Service
A high-end lawn care company targets properties valued at $500K+, with lot sizes over 0.5 acres, in households earning $150K+ annually. They achieve a 12% conversion rate compared to 3% with untargeted marketing.
Home Remodeling Contractor
A remodeling company focuses on homes built 1960-1990, owned (not rented), in middle to upper-income neighborhoods. These older homes have the most renovation potential and owners who can afford the work.
Pool Installation Company
A pool installer targets properties with large lots (1+ acre), household income over $200K, and no existing pool (using aerial analysis). They find motivated buyers ready to invest in their backyard.
Combine with Other Products
Demographic targeting becomes even more powerful when combined with our other products:
- Aerial Analysis: Find high-income homes with specific property features
- Route Optimization: Fill route gaps with demographically qualified prospects
- Custom Lists: Create highly targeted lists with multiple criteria
Pro Tip
Start with broader criteria and refine based on your results. Most successful campaigns use 3-5 demographic filters rather than trying to be too specific.